Monthly Archives: October 2014

VLSG welcomes the return of the traditional lion

viclionslogoThe Victorian Lions Supporters Group (VLSG) has welcomed the return of the Fitzroy Lion to the Brisbane Lions jumper for the 2015 season.

The VLSG is very appreciative of the “Lions Roar” advocacy group’s efforts in seeking the return of the Fitzroy Lion, after its removal in 2009.

Despite the return of the “Fitzroy Lion” to the jumper the VLSG points out that the Brisbane Lions still contravene both the spirit and the letter of the 1996 merger agreement. Clause 7.2c of the merger agreement states quite clearly that “The logo of the merged club will be the Fitzroy lion logo in perpetuity“;

The court settlement with the Fitzroy Football Club in 2010, stipulates that the Brisbane Lions have to use the Fitzroy Lion on all club stationary, all club publications and all membership and corporate sales marketing material for 14 years (until 2024) and for seven years (i.e. until the end of 2017), the masthead at the top of the page of the official Brisbane Lions’ website also has to feature the Fitzroy lion logo. However this clearly contravenes Clause 7.2c of the agreement.

We call upon the current Brisbane Lions administration to rectify the breaking of the merger agreement in 2009,  and to undertake the re-design of their official logo to include the “Fitzroy Lion” as pictured below.

BBFFC Logo

Only then, can the Brisbane Lions truly say that they doing their utmost to observe the spirit and letter of the merger agreement that they, the Football Club and the AFL agreed to in 1996.